Quiksilver, the youth lifestyle and culture clothing
brand, expanded its relationship with Demandware to roll out its cloud platform on a global scale. The
company made the switch from an on-premise solution for improved time to market
and to provide a consistent customer experience across
multiple brands and geographies, while driving growth.
Quiksilver began on the beaches of
Australia, selling boardshorts to surfers. More than 40 years later, it is a
multinational and multibrand apparel and accessory company with products sold
in 100+ countries worldwide. Quiksilver’s initial implementation with
Demandware consisted of nearly 60 sites across Europe that resulted in a 65 percent
increase in revenue in 2013. Quiksilver brands––Quiksilver, Roxy and DC
Shoes––are now on the Demandware Commerce Cloud across all of North America,
Europe, Russia and started to implement Brazil. The company plans to scale on
the cloud platform and move its APAC ecommerce sites onto Demandware in 2016.
“Demandware illustrated early on what a successful partnership
looks like, making the global consolidation of our digital commerce operations on
Demandware a natural move,” said Jose Cledera, CIO, Quiksilver. “With
Demandware, we are able to focus on our strategic business initiatives and
enhance the consumer shopping experience. Demandware supports our global
commerce strategy and helping us execute against it.”
“To succeed in today’s dynamic retail environment, we must
prioritise the customer shopping experience,” said Nicolas Foulet, SVP global
digital, Quiksilver.“Successfully
launching nearly 60 sites in under a year, Demandware exceeded our
expectations. Demandware enables us to deliver a highly branded and integrated
content and commerce experience that is contributing to the growth of our
online sales.”
“Quiksilver is a prime example of how
retailers are making the switch to the cloud to benefit from faster time to
market and easily deliver consistent and responsive brand content,” said
Jeffrey Barnett, COO, Demandware. “An integrated content and commerce customer
shopping experience helps convert consumers to buyers and boost retailers’ top
line performance. We’re delighted to be a part of Quiksilver’s rapid growth
journey as the company expands its brands across multiple markets.”
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