Fast growing Quiz which went public in July last year has reached an agreement with the producers of The Only Way is Essex in which the cast will wear some of its range. Quiz has designed featured items specifically for each cast member and the outfits will also be promoted across social channels.
Sinead Dean of Lime Pictures, producer of TOWIE, commented: “TOWIE is regularly cited as having one of TV’s most stylish cast, so it’s really exciting to be able to translate our audience’s interest in what our cast are wearing on screen to Quiz’s channels.” Adding, “Working collaboratively with us, in our position as producer of TOWIE, we’ve been able to create a partnership with Quiz which encompasses various aspects of TOWIE from on screen product placement to social media strategies, in store presence, and multiple TOWIE talent.”
Quiz has posted group revenues of £116.4 million for the year to March 31st.
Share