Sequential Brands Inc. and QVC Inc have announced a multi-year agreement for the Martha Stewart brand. Under this new agreement, QVC will launch several categories for the brand including skincare, fashion apparel, and food and beverage. The new collaboration which is expected to launch later this year will feature frequent appearances by Martha Stewart and a team of Stewart’s favourite experts.
“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” said Martha Stewart.
QVC President & CEO, Mike George, added: “QVC combines the best of retail, media and social to create the most engaging shopping experience, and to collaborate with a brand such as Martha’s further emphasises our commitment to excellence and innovation.”
For Sequential brands, its group CEO Karen Murray said “QVC’s proven differentiated retail experience plays perfectly with the strengths of the Martha Stewart brand. We are excited by this opportunity as it provides the brad with a new channel of distribution and further expansion into untapped categories where we see strong sales potential.” Currently, the Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month.
Share