QVC
has announced the ’Find a Beauty Brand’ competition, in association with CEW,
to find an undiscovered beauty brand to launch in the UK.
With
the opportunity to bypass the queues to become a new brand on QVC, this
competition offers a brand the chance to join the prestigious line-up of beauty
available at QVC UK.
Having
been mentored by both QVC Beauty Buyers and the CEW team, the winning product
will be sold on QVC’s live channel and QVC Beauty (the UK’s first channel
dedicated to all things beauty). An award winning retailer, voted the second
most trusted brand in the UK, QVC really is the place to launch a beauty
product. With a presence at the renowned Beauty Bash customer event, which will
host 5,000 top spending beauty customers and social media promotion, the
winning brand will have the full support of QVC.
Jo
Lee, QVC Director of Beauty & Jewellery Buying, commented: “It can be
such a huge challenge for brands to get established in the market, which is why
we are really excited about this competition. With the guidance and expertise
of our established beauty buyers and CEW, this is the perfect opportunity for a
new brand to launch in the UK and reach our huge audience of savvy beauty
customers. In addition to well-established brands, we have helped a number of
niche, upcoming companies, such as Sarah Chapman and James Read to grow their
customer base, and we are looking forward to finding something new to join our
emporium of all things ‘beauty’.”
QVC
and CEW have been in partnership for nearly a decade so were obvious partners
in sourcing and mentoring a new brand. The prize also includes one year’s
membership to CEW and promotion across the CEW network with the opportunity to
hold a mentoring event to help nurture other new beauty brands in the market.
Caroline
Neville, President of CEW(UK) said: “This collaboration between two
industry powerhouses – QVC and CEW – will ignite so much creativity and
excitement in the industry. Both QVC and CEW, in their own special ways,
nurture brands, recognise brilliance and help shape the future of beauty. Our
partnership with QVC has been very successful. Our CEW Beauty Oscar programme
featuring
the
QVC winners of our Awards has become an industry fixture. We hope this
competition
will discover a truly special brand”
To
learn more about the competition and how to enter, simply go to www.qvcuk.com/findabeautybrand
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