Rag & Bone has partnered with Astound Commerce to create a scalable, customer-first online experience designed to accelerate its global direct-to-consumer (DTC) operations, built on Salesforce Commerce Cloud.
Founded in 2002 by British-born duo Marcus Wainwright and David Neville, Rag & Bone is known for its quality products “made to last and meant to matter to customers for years to come.” Its classic mix of British tailoring and edgy collections that embody New York’s authentic styles is available online and in 42 stores internationally.
Melanie Masterson, VP eCommerce at Rag & Bone, commented: “Our goal is to create a seamless customer experience by building a strong omnichannel foundation through a new OMS and bring those capabilities to life through a new website re-platform and redesign.”
“We wanted a partner for execution and strategy. This allowed us to support the functions of omnichannel and give us more creative flexibility to support future initiatives, lay the foundation for personalised experiences and stories, and ultimately scale our business. We’ve also taken this success to build on our partnership, from partnering on our SEO strategy to helping us think through how we maximise this new platform foundation for our business long term.”
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