Rakuten Marketing closed Q4 2015 on a high, with strong growth from all three of its business units. The digital marketing company’s affiliate network saw same-store sales rise by 32 per cent in Q4, Year on Year (YoY). New launches in the affiliate channel included Coach, Pets At Home and Farfetch DE (following the success of their UK, AU, US and JP programmes).
Smartphone clicks and orders continue to grow much faster than Desktop in all global affiliate networks. In the UK, smartphones accounted for 35 per cent of total clicks (share growth rate of 23 per cent), and 20 per cent of orders (up 75 per cent) YoY.
Black Friday weekend was the strongest it had seen in terms of sales and orders through the UK network. Gross sales (on all devices) saw a 55 per cent increase on Black Friday, and 33 per cent lift on Cyber Monday YoY. Smartphone sales alone were up 155 per cent on Black Friday, and 79 per cent on Cyber Monday. The company’s Display division brought in some great names during Q4 including Ann Summers, Cloggs, Ray-Ban and Paul Smith (also an affiliate customer). Following the recent extension of its social media display solutions, social investment grew by an impressive 128 per cent YoY.
Meanwhile, Rakuten Attribution (previously known as DC Storm), the company’s measurement and attribution division saw a notable 97 per cent client retention rate in Q4. The end of year quarter closed strong, showing 38 per cent YoY growth for the measurement channel.
Share