In its trading update for
the 6 weeks to 3 January 2015, House of Fraser saw it like-for-like net sales
up by 8.0 per cent with online sales up by 31.2 per cent and “bricks and
mortar” stores 4.2 per cent on a like-for-like basis. Sales of its house brands
were particularly strong and up by 11.2 per cent and Black Friday online sales
were up by more than 125 per cent on the previous year and by nearly 70 per
cent on the previous largest online sale day.
John King, CEO of House of Fraser said: “We are delighted with our Christmas trading performance. This year we
saw a very strong start to the key Christmas season with Black Friday being
particularly successful. This positive momentum continued over the entire
critical selling period with a record sales level during the final week before
Christmas. Our performance demonstrates the success of our strategy to
continuously improve our online proposition, develop both our House Brands and
premium branded proposition and invest in our stores to give our customers the
best possible shopping experience. We will continue to invest in our online
proposition and as a result, we expect to continue to see sales growth from this
channel.”
Share