Retail technology specialist, Red Ant, has elevated customer experience for luxury brands in the Middle East via its multi-interface clienteling app. Delivered using Red Ant’s RetailOS platform, the app empowers customers, frontline workers, backroom staff and management with technology to increase brand loyalty, encourage repeat purchases and enhance every customer engagement.
The app gives customer facing staff the tools they need to offer a superior customer experience through fully integrated data, customer profile enrichment, distant and in-store sales journeys, and personalised content.
One retailer that has seen great success using the app is Chalhoub Group. With a legacy of 65 years, Chalhoub Group is a leading partner, curator and creator of luxury products and services in the Middle East. The app is currently being used by Chalhoub Group employees in 28 stores across 13 malls and over four key brands including Level Shoes, Tory Burch and Versace in the UAE, Kuwait and KSA. The app will be introduced to other brands at Chalhoub Group as part of a phased approach over the next few years.
John McNulty, technology business partner at Chalhoub Group said: ‘Our partnership with Red Ant strengthens our commitment to our customers and our promise to keep them at the heart of everything we do. We share Red Ant’s in-depth understanding of the luxury retail landscape and their clear strategic vision of opportunities in retail and customer-centricity. We believe that this app will help our frontliners engage in a personalised way with our customers and build long-lasting relationships.’