Luxury global fashion brand Reiss has appointed Affiliate Window for its UK performance marketing requirement. Affiliate is an appealing channel for Reiss as it covers many different verticals, and the brand uses it to test new opportunities and technologies in many different markets across the world.
Reiss chose Affiliate Window because the network’s tools and technology provide solutions to meet the brand’s strategy in the affiliate channel. The team at Reiss will use the payment on influence tool to reward publishers driving upper funnel traffic. They plan to use cross-device tracking technology to properly reward mobile partners. Reiss also cites Affiliate Window’s reporting functionality and service levels across Europe as advantages of launching with the network.
Katie Mulvaney, Global Affiliate & Online Partnership Specialist at Reiss says ‘Reiss are looking forward to working with Affiliate Window to help us push the boundaries of affiliate
marketing, particularly in the Luxury retail space. We’re keen to take steps to reward all affiliates fairly for their role in the Reiss customer journey and to challenge the traditional last click model. We felt Affiliate Window’s technology and advanced approach was the right fit for our strategy and objectives for the affiliate channel. We’re really excited to get started!’
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