Create and Craft TV will host the TV shopping debut of baking sundries manufacturer Renshaws on the Sugar Craft Show. Renshaws is a well known supplier of cake decorating products, like ready roll icing, to the bakery trade and has been in business for over 100 years. It will offer its modelling paste and sugar paste on the show to take advantage of the explosion of consumer interest in cake decoration which has been fuelled by TV shows like the Great British Bake-Off. The home baking market is said to be worth £576 million.
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