Consumer demand for travel, leisure and other experiences remains strong despite the increase in cost of living according to Paysafe research just released. The payments platform found that 51 per cent of consumers are still prioritising spend in these areas over other discretionary spending.
The research also revealed that over 27 per cent of consumers are spending even more on eating out and takeaways than they did before the cost-of-living crisis, 25 per cent are spending more on streaming services, and 17 per cent are spending more on travel including days out, flights, and package holidays. Few respondents had stopped their discretionary spending altogether, at 7 per cent for streaming services, takeaways, and eating out, and 13 per cent for flights, package holidays and sports bets.
Despite the prioritisation of experiences, against a challenging economic backdrop, budget consciousness appears to be top of mind for many consumers. Forty-seven per cent of consumers said they’d abandoned their carts at the checkout due to tighter budget constraints and would rather make purchases during seasonal sales or discounting events like Black Friday (67 per cent).
Over half (57 per cent) of consumers have cut down on larger purchases and are instead making smaller purchases more often, while 61 per cent are evaluating how they can cut further costs by repairing an item rather than replacing it. Others are tapping into the added benefits of digital wallets and eCash to manage their financial constraints, with just under half (48 per cent) of digital wallet users saying they value this payment method’s connection to third-party money management tools.
eCash has seen a major jump in consumer adoption (now 60 per cent, against only 26 per cent last year), while more than two-thirds (69 per cent) of consumers are now using digital wallets more regularly (compared to 41 per cent in 2022’s research). In fact, 52 per cent of consumers say they would now be happy to leave the house without a physical wallet and rely solely on a digital wallet or mobile device for purchases.
Commenting on the research, Rob Gatto, chief revenue officer at Paysafe, said: “Our research shows that experiences are paramount – whether that’s where consumers are looking to spend their hard-earned cash, or how they are checking out for essential items. Even before the squeeze on household finances, consumers were already comfortable abandoning their carts. Now that they have the additional concern of tight budgets on their minds, they’ll be even more likely to do so if they’re hit with surprise shipping fees, can’t use their preferred payment methods, or encounter other unwanted friction points at the checkout. It’s never been more important for online businesses to ensure their checkout is optimised for a seamless customer experience.”
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