RetailMeNot which operates the VoucherCodes site in the UK has announced its entry into both the Spanish and Italian markets. With the launch of RetailMeNot in these new markets, the company is now present in the USA, Canada, UK, France, Germany, the Netherlands, Italy and Spain.
Founded in Austin, Texas, in 2009, RetailMeNot works with over 70,000 of the world’s leading retailers and brands. The global network counted over 718 million visitors in 2015 and facilitated almost $5 billion in retail sales for its partners over the same period.
Cotter Cunningham, founder and CEO of RetailMeNot, said: “We are very excited about bringing RetailMeNot to Italy and Spain. Our successful operations in numerous international markets, which vary in size and maturity, as well as our new unified European platform, will allow us to leverage technological synergies and best practices as we enter new markets. We know how to help consumers save money when they shop, and we know how the power of a promotion will help our retail partners in Spain and Italy build their brands, drive traffic and ultimately sales.”
Spain and Italy are now the 4th and 5th largest e-commerce markets in Europe. Both markets continue to prosper (+19 per cent growth in both markets in 2015) and offer promising prospects for retailers. While the online spend per person is still slightly lower than in the mature markets of the UK, Germany and France, Italy and Spain are among the most heavily-populated countries in Europe (60 and 47 million respectively), with high mobile connectivity and strong potential for future growth.
A recent study has revealed more than three quarters (76 per cent) of the Spanish population regularly use the Internet, and 62 per cent of those choose to shop online. What’s more, 83 per cent of Spanish homes have Internet access. Italians are following close behind with 61 per cent of the Nation admitting to regularly using the Internet in 2015.
The new entities will be operated from the company’s headquarters for continental Europe in Amsterdam, headed by Mike Lester, Vice President and General Manager, New Markets.
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