Retargeting programme yields results at Smyth’s


After just three months, Smyth’s Toy Superstores saw a 76
percent increase in revenue from shoppers who had previously abandoned the site
following the implementation of a retargeting programme with Rakuten
MediaForge. The company estimates that for every £1 spent on retargeting,
Smyth’s Toy Superstores generated £37 worth of business.

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