For the year ended 26 February 2022, N Brown Group has posted group revenue of £715.7 million which is down from £728.8 million for the prior year. Product revenue was down by 0.6 per cent reflecting the impact of it having closed Figleaves. The group also recorded a 4 per cent drop in the financial services revenue generated from its customer credit offer.
Its ‘strategic brands’ had been reduced to Simply Be, JD Williams and Jacamo with other brands consolidated within a’ heritage brands’ portfolio focused on protecting value, with no further closures planned. (It had earlier closed House of Bath, High and Mighty, as well as integrated its former standalone business Figleaves into Simply Be). JD Williams has new brand ambassador relationships with Davina McCall and Amanda Holden to increase its visibility, whilst Jacamo has been supported by influencers.
Third-party brands include Nobody’s Child and Hope & Ivy at SimplyBe, Femme and Finery have launched on JD Williams, with existing partnerships with Joe Browns and Monsoon, Ralph Lauren and Hugo Boss continuing to be developed.
Steve Johnson, CEO said: “I am pleased with our continued progress in transforming N Brown into a more focused digital business, with a distinct and improving offer across our strategic brands.
“As we move forward, we are evolving our priorities to concentrate our growth focus on Simply Be, JD Williams and Jacamo, where we see the strongest market potential. We’re executing on our investment plans to unlock these opportunities including through new websites which will be rolled out progressively over the coming months.”