Affinity marketing specialists, Reward, have appointed James House as Chief Commercial Officer to spearhead value creation across products and services for its banking and retail customers.
James House
The appointment coincides with a period of strong growth for Reward, propelled by Experian’s investment. This investment has enhanced the company’s insights products and services, elevating its proposition for banks and retailers. Additionally, significant international investments have bolstered Reward’s global presence as a result of its expanding partnership with Visa.
James will lead the development of Reward’s banking and retail customers and oversee key business functions, including Business Development, Marketing Services, and Product Commercialisation. He will also join the executive committee team.
Under the leadership of new CEO Jamie Samaha, Reward has recently strengthened its executive team with key appointments to set itself up for international success, which includes James House as Chief Commercial Officer, Kate Gusin as Chief Financial Officer, Paul Jones as SVP of Data & Insight, and Sam Sprekos as Managing Director, International.
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