Ribble Cycles to launch its first ever TV Ad Campaign

Ribble Cycles will launch its first ever TV advertising campaign on 26th June to coincide with the start of this year’s Tour de France. The ad will air on ITV4 for 3 weeks and has been designed to showcase all aspects of the Ribble brand – its British cycling heritage and cross genre product range.

Andy Smallwood, CEO, Ribble Cycles said “Our decision to trial TV advertising and create our first ever TV advert is aligned with our drive to become synonymous with great British cycling and is part of our vision for the future growth of the business. The advert combined with our continued investment into our customer journey, experience and R&D will ensure that Ribble is at the forefront of cycling in the UK – delivering a world-class range and inspiring more people into the world of cycling and maybe even another Tour de France champion in the future?”