An affiliate of Sun European Partners LLP has announced the acquisition of the River Group – a full service, content marketing agency which produces customer magazines for business including Superdrug, NBTY and Weightwatchers. The intention is to form a new partnership in the magazine and content sector with The Polestar Group. The companies will remain independent but will work closely together on specific retail and brand projects.
River was established in 1994 and its CEO Nicola Murphy will continue in her role and maintain an economic interest in the business. Polestar is the only printer in the UK to offer gravure, heatset web offset, sheet-fed, cutstar and digital printing.
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