Fashion retailer River Island has launched an affiliate
marketing campaign after partnering with Rakuten LinkShare. The programme,
which is aimed at reaching online shoppers around the globe, focuses on
connecting River Island with fashion bloggers and publishers to offer discovery
shopping experiences as well as style editorial, web exclusives and limited
edition products. The affiliate marketing programme will span across the UK, US
and Australia and will fully integrate with River Island’s multi-currency site.
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