River Island is set to launch a new brand designed to appeal to more mature customers than its current offering. Called Harpenne it will appear from September with an initial AW collection of 120 ethically sourced garments.
“Harpennne was created after noticing a huge gap in the market, we want to give the forgotten customer a voice,” said Fiona Lambert of River Island. “The pieces within the collection are inspired by culture and individuality. Aimed at women with attitude, Harpenne wants to revolutionise the retail offering so all women can embrace their sense of style and feel confident, no matter what their age.”
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