Rokt has announced its newest partnership with the online fashion store ABOUT YOU.
ABOUT YOU, known as Hamburg’s first ‘unicorn’ business, is one of the largest eCommerce retailers in Europe, with a global presence across 28 European markets and over 1200+ employees.
The partnership will focus on expanding ABOUT YOU’s retail media program to include post-checkout placements, now live in Germany, France, the Netherlands, Belgium, Denmark, Spain, and Sweden. Rokt will bring a range of premium advertisers to ABOUT YOU’s platform and provide a more relevant experience to its shoppers.
Marc Allsop, who has recently joined Rokt as Head of EMEA, said: “We’re really excited to work with ABOUT YOU to help support and complement their growing retail media program while connecting their customers across Germany and Europe to relevant offers they will love.
“When customers see personalised and highly relevant messages, they feel valued and will continue to engage with a brand that knows what they want. This collaboration signifies our mutual dedication to fostering meaningful connections and enhancing experiences in eCommerce.”
Marieke Meyn, Director Brand Relations & Retail Media, added: “We’re very pleased to partner with Rokt, a highly trusted connector in eCommerce which will help us grow our post-purchase retail media program by ensuring the most relevant and timely offers are made each time at the point of purchase.”
ABOUT YOU is the latest addition to the growing roster of leading European eCommerce players working with Rokt. The agreement follows recent partnership announcements with Deliveroo, Vinted, and Boohoo.
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