Route Genie has added new functionality to improve how retailers communicate with customers by creating greater transparency. Its track and trace capability has been extended to monitor retailers’ internal transport networks, allowing them to choose how and when they contact customers. This is regardless of which carrier is fulfilling the delivery or whether the customer has opted for Click & Collect.
Previously online shoppers have either had zero visibility of their order following despatch or received tracking and delivery updates in varying degree of styles depending on the technology capabilities of each individual carrier. The new functionality from Route Genie enables retailers to manage all communications sent to customers, allowing them to customise messaging delivered at chosen trigger points along the delivery process for both home delivery and Click & Collect. As a result, Route Genie is enabling retailers to create a consistent customer journey for all online shoppers, which enhances the overall brand experience.
Route Genie integrates with each of the leading domestic and international carriers, allowing retaielrs to process and manage carriers efficiently whilst reducing operating costs. After forming part of the overall iForce proposition for several years, and utilised by leading retailers such as Dunelm, Waitrose Cellar and Paperchase, Route Genie was recently launched as a SaaS application.
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