Royal Mail has announced a new £70 million investment in a
new initiative that will see barcodes added to letters so that large companies
can track their mail through the postal network. Royal Mail believes the
initiative will increase the value of mail to businesses by providing them with
the ability to track bulk mail consignments through to delivery round. The
investment is part of Royal Mail’s strategy to manage structural changes in the
letters market, which continues to be an important source of revenue for the
company with its core letters business generating almost £4.8 billion in
reported revenue during the 2012-13 financial year. Initially, 47 companies,
organisations and mailing houses, including the N Brown Group, are taking part
in the initiative which will launch in early 2014.
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