Sainsbury’s is developing what it terms “an exciting new venture” as it launches new in-store fashion offerings from a range of selected third-party brands which will complement its TU ranges.
Among the brands being welcomed aboard are Finery, Sosandar, Little Mistress and N Brown’s SimplyBe. An initial nine stores are part of the launch later this month and these form part of a longer term drive which will eventually see additional brands and an expansion of locations. The offering will also be mirrored online.
Sainsbury’s Clothing Director Christine Kasoulis said: “We’ve been harnessing the strength of our much-loved own brand range, Tu Clothing, to successfully introduce fashion brands online over the past year. Building on the success we’ve seen with tu.co.uk, we’re delighted to launch our new fashion destination hubs to offer customers a curation of exciting brands when they shop with us in-store.”
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