Sarah Raven has acquired Rookery Farm, the plant nursery and order fulfilment service provider with which it has worked for thirteen years. The directors of Rookery Farm, David & Elaine Robinson, are staying on to manage the operation which employs some 50 permanent staff.
David Robinson said: “We are delighted to have the opportunity to be part of the Sarah Raven Group, with who we have worked so closely over the last 13 years. This will allow us to continue to expand, both in terms of growing and fulfilment and also as a key employer in the Spalding area. Our focus has been to raise and despatch plants with a continued emphasis on sustainability, reducing waste and recycling our water. We are looking forward to more opportunities in the future. Rookery Farm will continue with its policy of working with local suppliers, having spent over £3m with local companies in 2021.”
Sarah Raven is a fast growing DTC retailer of quality plants, seeds and gardening accessories that has a highly engaged, loyal customer base.
Lou Farman, chief executive at Sarah Raven, added: “We are excited to cement our long-standing partnership with Rookery Farm, who has been our principal plant grower and handled our plant fulfilment for many years.
This acquisition gives us the ability to increase capacity and will enable us to achieve our longer-term growth plans. The excellent Rookery Farm team will continue to manage the day-to-day business, and we look forward to continuing our successful partnership.”
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