Sass & Belle chooses Akeneo

Sass & Belle chooses Akeneo

British home and giftware retailer, Sass & Belle, will partner with Akeneo, a Product Information Management (PIM) and Product Experience Management (PXM) solutions provider, to drive operational efficiencies and scale international growth.

Clare Kelly, Head of eCommerce at Sass & Belle, commented: “Because we lovingly design our range of giftware products as well as retailing them, it means we’re launching product types and new collections all the time.  With everyone working off disparate systems – or even Excel sheets – this was just adding levels of complexity to the business process of getting products to market and available to buy. Being able to manage everything through the PIM, from product attributes to product ownership at each stage of the product lifecycle, means we’ll be set up to be much more efficient and future-proofed to scale at speed.”

James Barlow, Director UK&I at Akeneo, commented: “Sass & Belle’s offer celebrates the joy of uniqueness, but while its creative collections embrace quirkiness, its product data needed to have structure and process put in place to help it deliver consistent but still brand-rich product experiences across its sales channels. By unifying product data on one platform, there is now a central, single source of truth for product information, which can be leveraged across its international growth markets.”


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