Sealy Beds sold 3,248 beds and mattresses on QVC UK in just 24 hours on the 25th June. It was the first time that a bed – Sealy Posturepedic Gel Supreme 1400 Springs Pillowtop mattress, on its own or with the divan bed, had been offered as Today’s Special Value (TSV), a regular promotion on the QVC channel. Prices ranged from £903 to £1314. Customers also snapped up almost 800 headboards in the same timescale.
David Johnstone, national accounts controller for the Silentnight group commented “I can confirm that all at Sealy are delighted with the performance of the TSV. The results are fantastic and way beyond what we expected or even hoped to achieve in one day. QVC is an important partner of Sealy’s, as proven with just how well they represent our brand, and boost our sales and we look forward to continuing this exciting partnership in the months and years ahead.”
QVC UK offered a ‘white glove’ service for every order which allowed customers to dispose of their old beds and be confident that their new purchase would be set up and the packaging removed for them.
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