Seasalt is to offer a curated range in three further M&S stores in Ireland under the ‘Brands at M&S’ programme. This takes in two stores in Dublin and one in Cork, which complement Seasalt’s existing ‘high street’ presence in its own two standalone stores in Clonakilty and Westport.
Lars Jorgensen, chief sales officer, Seasalt said: “We’re delighted to continue our partnership with M&S to bring Seasalt Cornwall to a broader audience in Ireland, providing a real opportunity to grow our existing relationship, whereby we already have a significant presence across the UK.
“Our brand has been so well received by Irish consumers online, in our two Seasalt shops and through our selected independent retailers, it’s our second largest customer community outside of the UK.”
Seasalt also sells via partnerships with Next and Zalando.