Seasalt has fittingly chosen Falmouth, Massachusetts, as the location for its first standalone US store. At 2500 sq.ft., the store is considerably larger than its usual UK outlets and will, the company says, be followed by more US locations next year.
“Falmouth, on the Cape, was an obvious choice for us to start our journey across the Atlantic – we see it as a home from home. There are so many synergies, the shared coastal location and colour palette of the environment, maritime references, pace of life, sustainability values, we feel a real connection already, ” said Seasalt CEO Paul Hayes. “Many of our existing US customers discovered the brand on a visit to the UK, so we know that our stores have resonated with them”.
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