Seasalt posts record results

Seasalt posts record results

For financial year ended 29 January, 2022 Seasalt has posted a 38 per cent increase in its sales which rose from £69.7m for the previous year to £96.4m. Pre-tax profits also increased by 39 per cent to reach £6.5m.

The business fared well against other high street brands with growth coming from its own stores, its own website, and via its presence on a number of third-party websites. It had closed four underperforming stores during the period. Online order fulfilment from stock held in its stores had helped grow full-price sales and made more efficient use of its stock. Around a quarter of sales were fulfilled in this way.

CEO Paul Hayes commented: “Our stores across the UK and Ireland are in the best possible locations to serve our customers and this has contributed o their outstanding performance.

“We’re really proud of the business performance overall, particularly in a challenging economic environment – online continues to provide ongoing opportunity for growth, together with the development of successful third-party relationships and a healthy future in expanding our international and domestic markets.”


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