Clothing brand Weird Fish has been acquired from Piper, the investment firm which has previously backed businesses including Boden, by Total Capital Partners. Total Capital will provide equity and debt funding to Weird Fish and hold a 70 per cent stake, with the brand’s management team retaining the balance of the equity whilst reinvesting in the business. Paul Brown of Total Capital Partners will join the Weird Fish board.
Brown commented, “The brand has a loyal and rapidly growing following and we are excited about the future growth prospects, particularly as we invest further in the retail channel.”
With sales of £18 million, Weird Fish blends retail, online and wholesale operations and has built up a strong customer base via its presence in UK surfing destinations. It has 12 stores as well as 13 concessions which it is looking to expand upon under its new ownership.
Weird Fish MD John Stockton said “We are extremely grateful to Piper for their efforts and expertise in helping to develop Weird Fish into a formidable multichannel operator. With Total Capital’s support, we look forward to maintaining the pace of growth across all parts of our business, enhancing our product range and sales channels to best meet the needs of our loyal customer base who value comfortable, relaxed and fun clothing.”
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