Chris Lacey
Secret Sales has announced the appointment of Chris Lacey as chief digital officer (CDO). The leadership expansion marks a new chapter of growth for the business as it aggressively accelerates its European expansion strategy.
Chris Griffin, Chief Executive Officer (CEO), Secret Sales, said: “As we enter 2024, it’s critical for us to move quickly to keep pace with the strong appetite we’re seeing for off-price from our retailer and brand partners so we can help them expand into new European territories. This is why the time is right to strengthen our leadership team to help us deliver on our vision to positively disrupt the world of off-price.”
Lacey, who will report into CEO Chris Griffin, joins from Matalan, where he successfully delivered a large-scale digital transformation programme as director of eCommerce. Prior to this, he served as digital director and part of the executive team at Superdry.
In addition, Alex Adamson joins Secret Sales’ executive board as chief marketing officer . In his new role, Adamson is tasked with building out a wider marketing and digital strategy, working closely with Chris Lacey to support Secret Sales’ growth ambitions.
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