As it moves to quash EU pressures to clean up its act, along with that of other fast-fashion businesses swamping the European market with cheaply produced tat, Shein has taken on Gunther Oettinger as a consultant.
Oettinger whose past record includes insulting Chinese business people, was budget commissioner for the EU (2017-2019) and presumably has the connections to help oil the wheels for Shein.
Shein, of course, remains hopeful of a £50bn float on the London Stock Exchange against strong opposition from the fashion sector in the UK which is citing unfair competition from the China founded, now Singapore headquartered, direct to consumer retailer.
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