Starting today, QVC, the global leader in video and eCommerce
retail, will allow consumers to engage with QVC content via real-time updates
and notifications within the Apple Watch® app. Initially available
in the U.S., U.K. and Germany, QVC for Apple Watch® will sync
with and extend the functionality of the QVC app for iPhone®.
With a tap of the QVC icon (the Q logo) on
the home screen, customers can see QVC’s most popular content – the Item on
Air, the product currently being shown live on air; and the Today’s Special
Value®, QVC’s best find of
the day. Another tap brings up a close-up product shot with pricing and product
details. Customers can then complete their transaction on their iPhone.
Additionally, users who opt in to receive push notifications will see real-time
alerts of what’s currently on air on the Apple Watch home screen, and will be
able to see additional information by clicking directly on the QVC icon.
“As wearables continue to serve as an
extension of the mobile and tablet experience, the Apple Watch app demonstrates
QVC’s commitment to investing in new technologies that deliver a fun, seamless
and intuitive customer experience,” said Alex Miller, senior vice president,
digital commerce at QVC. “Our customers tend to be early adopters of technology
and we believe they will enjoy this new way of discovering the latest from the
brands and products they have come to love, now with a simple glance at their
wrist.”
QVC for Apple Watch will continue to evolve,
offering new features and capabilities over time.
“The functionality of the app will only
continue to get more robust. With customer feedback over time, we plan to
provide users with a more interactive and engaging on-body experience,”
continued Miller. “The developer team here had a lot of fun with this, and we
know our customers will enjoy it too.”
Last year, QVC introduced Apple’s Touch IDTM
sensor technology for its iPhone app, giving customers the option to log in to
their QVC accounts using just their fingertip to authenticate their identity. QVC
also introduced enhanced second screen capabilities on the QVC app for iPad®,
synchronizing products on air to a consolidated product view on the iPad and
further establishing its necessity as a companion tool during QVC on-air
programming.
“The launch of the Apple Watch app is the
most recent milestone of our multi-year strategy to build a robust and scalable
global technology platform,” said Venkatesh Natarajan, vice president of IT
commerce platforms at QVC. “The strategy’s underlying technology architecture
has been instrumental in delivering new capabilities efficiently to our
customers across the globe. It also enables us to be more agile and capable of
incorporating new features, like TouchID, with ease.”
The QVC app for iPhone, iPad and Apple Watch
is available for free in the App Store. The Apple Watch app, also available on
a user’s iPhone, works with the iPhone 5, iPhone 5s, iPhone 5c, iPhone 6
and iPhone 6 Plus.
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