Shop Direct has officially changed its name to the Very Group, effective 13 January. The rebrand aligns the business with its primary business channel Very.co.uk which was founded ten years ago. The Very Group boasts annual revenues of around £2 billion and some four million customers. Group CEO Henry Birch said: “I’m hugely proud to introduce The Very Group. This rebrand builds on over 100 years of history during which time we’ve gone from catalogues to bricks to clicks to mobile.”
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