Shop Direct has appointed Assi Gol to lead its customer intelligence department. He will join in September and report to Sasha Berson, who also joins in September, to take up the role of group strategy and customer director. Berson joins from Groupon where he has held the role of CMO for EMEA. Goi is a junior partner at McKinsey & Company and replaces Dene Jones who left the business earlier this year. A further appointment, that of Gael Decoudu as head of data science, completes the team.
Meanwhile, Shop Direct has appointed digital agency TH_NK to help refresh its Very brand by focusing on the customer journey.
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