Shop Direct has unveiled Very Exclusive, its offering of premium brand fashion. 150 brands are offered initially at the site which launched at London Fashion Week and couple brands like Vivienne Westwood, Karl Lagerfeld, DKNY, Prada and Marc Jacobs with an interest free credit hook. Targeting segments of the existing Shop Direct customer base, aged 26-35, the initiative is lead by Sarah Curran who founded My-Wardrobe and has former Harvey Nichols buyer Vicky Kavanagh heading the fashion buying team as well as Clare Morgan, recruited from Harrods, who heads the beauty products team.
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