Shop Direct is to add ranges from Topman and Topshop to the 500 brands it currently offers on its platform. The arrangement, which includes lines from Arcadia’s Topshop Beauty offering, will see clothing, footwear, accessories introduced now with further lines added later in the season.
“Topshop and Topman are two of the biggest fashion brands out there,” said Sam Perkins, Shop Direct managing director. “We know our customers will love this new partnership, which builds on our long-term, successful relationship with the Arcadia Group. We believe it’ll attract even more customers to Very and Littlewoods – giving them access to a range of different ways to pay – and open up the Topshop and Topman brands to a whole new group of customers.”
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