Shop Direct, the UK and Ireland’s
leading multi-brand digital retailer has chosen the Amplience ‘Big Content’
Platform to enable it to manage the customer experience across all of its
brands. The retailer’s digital department store websites have over a
million online visitors every day, and 86 per cent of
the group’s sales are now from online purchases, so ensuring a high-level
online customer experience is a top priority.
To excel in the new visual,
mobile and social online world, Shop Direct turned to Amplience Dynamic Media,
which gives business users the tools they need to automate how every visual
asset is displayed across their online stores. From this unified platform,
users can adapt a single asset for different devices and screens without
complex development, in addition, Amplience helps Shop Direct ensure that site
content remains visually fresh and that its brands can respond quickly to new
product releases and promotions.
“Shop Direct always strives to
deliver a visually rich and engaging digital shopping experience for our customers,
no matter how they choose to connect with our brands,” said Sam Barton, head of
user experience at Shop Direct. “Since deploying Amplience Dynamic Media, we’ve
seen distinct improvements in speed and agility in media sharing across our
brands. Amplience has also enabled us to incorporate content such as
interactive video and rich shoppable content, that we couldn’t have even
considered on our previous platform. Ultimately, this enables us to deliver a
cutting edge online and mobile experience for our customers.”
“The definition of a high-level
retail experience has changed dramatically in recent years, and so too have the
ways that retailers deliver that experience,” said James Brooke, CEO and
Founder, Amplience. “Today’s retailers must focus on ensuring that their
customers enjoy a first-class online and mobile experience, and a big component
of this is supplying engaging and interactive content. By utilizing Amplience,
Shop Direct has been able to deliver a superior online and mobile experience for its
customers. We’re thrilled to have helped them to that end, and we look forward
to a continued relationship in the future.”
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