Showpad, a sales enablement platform, has announced today the launch of Showpad Experiences, an immersive presentation platform that ensures sales and marketing teams will stay one step ahead of how enterprise customers buy today.
Showpad Experiences will help buyers the way Waze helps drivers, converting static marketing materials into an immersive, interactive, branded experience for clients and prospects. Today, buyers are more educated about products and services than ever before. The fundamentals of successful sales conversation have shifted away from product details, pricing, and even relationships to more value-driven conversations where the experience has the biggest impact on a successful outcome. More than half of buyers today buy based on the buying experience over any other factor. Showpad Experiences is driven by the acquisition of London-based start-up Hickup, which created mobile sales playbooks.
“Showpad Experiences is going to change how sales teams have conversations with clients and prospects,” said Pieterjan Bouten, CEO of Showpad. “The acquisition of Hickup furthers our dominant position in this exciting market.”
With Showpad Experiences, marketing can craft new interactive ways of presenting their existing materials without needing to coordinate or create new collateral. And prospects, in turn, have more valuable conversations that dynamically focus on what they need, and only on what they need.“Showpad Experiences adds value to the way we engage with our customers, ultimately improving our ability to convert more business,” said Graham Leeson, head of communications at Fujifilm. “It increases sales productivity, more deeply engages our buyers and gives marketing the power to control content.”
The core Hickup team, including founder Julien Lescure, will join Showpad as part of the completion of the company’s acquisition and will continue to focus on product design and development. Several large Showpad customers are already using Showpad Experiences. “Showpad Experiences takes marketing collateral and sales team’s’ effectiveness to the next level,” said Lescure. “I’m thrilled to be able to develop products like this at Showpad.”
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