SIGNA Sports United, a leading sports eCommerce and tech platform, has announced a strategic partnership with Motesque, a specialist startup for biomechanics, computer vision and AI, founded by Professor Dr. Kai Oberlander and an interdisciplinary team. Together the companies plan to launch the first ever biomechanical AI-based virtual bike fitting engine for online bike shopping.
Based on scientific metrics this engine generates personalized 3D avatars of the customer, allowing customised bike sizing and fitting recommendations. With this revolutionary fitting engine, both partners aim to further close the gap between offline and online shopping.
Thomas Spengler, MD Bike, SIGNA Sports United, said, “Motesque’s advanced AI technology is a perfect complement to SSU’s guided-selling experience and will further help customers make the best bike purchase decision. We’re confident that this new offering will be well received by our customers, especially those in our mainstream segment, as it will enhance the customer experience and reduce the return rate of full bikes – underpinning our sustainability strategy even further.”
Prof. Dr. Kai Oberländer, CEO and co-founder of Motesque, added, “Motesque has long pursued two goals with our solutions: supporting healthy lifestyles and optimizing the customer experience at the same time. We achieve both with our 3D Avatar solution, which recommends the perfect product for consumers. We are therefore delighted to have found a partner in SIGNA Sports United who shares these approaches and wants to collaborate with us to make the bicycle market even more attractive.”
The partnership between SSU and Motesque follows the broader trend towards digitalization. It allows SIGNA Sports United to be laser focused on the unique needs of each customer, enhancing and customizing their shopping experience. This is also a great step forward in reducing the gap between online and offline shopping. And for the most serious athletes, this new capability means biomechanics is now integrated into the shopping experience. That is a key consideration for some of the most performance-oriented and discerning customers.
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