N Brown Group brand Simply Be is to sponsor E4, the Channel 4 operated broadcaster which airs shows including Hollyoaks, Brooklyn Nine-Nine and The Big Bang Theory. The deal enables Simply Be to reach a younger audience via ten second messaging before each show between 6am and midnight daily whilst also allowing it use the E4 logo alongside its own branding on its own platforms.
Ed Watson, chief brand officer at N Brown Group sad: “At Simply Be we are committed to empowering our customers and making them look and feel the best they possibly can. As a brand we are ahead of the curve, authentic and unapologetic, and E4 totally mirrors this – being full of energy, existing to entertain, and make their audience feel amazing.”
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