Lulu O’Sullivan, the internet entrepreneur behind GiftsDirect.com
has launched a new gifts website. Siopa.com specialises in
Irish-made crafts and goods, principally targeted at the
40-million-strong Irish-American audience in the US.
Siopa is the Gaelic term for shop and the site sources many of
its products from small local artisan producers as well as major
Irish brands such as Waterford Crystal, Galway Crystal, Newbridge
Silverware, Foxford and Belleek Pottery to distribute into the US
market. The site ships worldwide, and accepts payments in euros
and dollars.
The idea for Siopa, says O’Sullivan, came from establishing a
loyal customer base in the USA with Gifts Direct, and wanting to
build on that relationship. Siopa.com became a place “where
I could share my passion for all things Irish with our American
cousins,” she says.
Operating from an office in Dublin, Siopa.com shares the same MNP
order and warehouse management platform as its big sister Gifts
Direct. This means that the one system is able to configure the
different requirements and needs of each business -enabling Siopa
and Gifts Direct’s management team to manage two separate
businesses from one location.
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