Situ Live, an immersive consumer experience, which reimagines the traditional commercial retail model, is opening the UK’s first discovery playhouse this autumn, at Westfield London. With no tills or salespeople, visitors simply scan QR codes, save it to their Situ Live favourites list, and decide whether to buy online on their own terms in their own time, comparing prices as they go.
The debut venue will be packed with products designed to inspire, across a series of specially curated, themed theatres, brought to life by live storytelling. Content is curated around current trends and solving problems people grapple with in real life, such as getting fit, sleeping better or being more productive.
From launch, Situ Live will work with 75 brands, including Bosch, Fitbit, Tefal, Sonos, Epson, Maserati and Opera Beds. Special focus will also be placed on entrepreneurial innovations, such as Coravin’s wine preservation system, the world’s lightest folding e-bike from Perry eHopper, and La Pochette’s stylish and sustainable gym kit.
Warren Richmond, chief executive officer, Situ Live says; “Put simply, the retail landscape needs to be transformed and that is what we are doing with the launch of Situ Live. Both the retail and events industries have been hit hard by the pandemic, but if 2020 taught us anything, it’s the value of human connection and social experiences. We believe that in the post-pandemic world people are looking to retail, leisure and event experiences to create unique and lasting memories which makes now the perfect time to launch Situ Live.”
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