Six Nations Rugby and Fanatics announce partnership

Six Nations Rugby and Fanatics announce partnership

Six Nations Rugby and Fanatics have announced an exclusive partnership that will see Fanatics launch and run the official Six Nations Rugby online store for fans ahead of the 2023 tournaments.

The online store, now live has been redesigned and will offer fans worldwide a wide range of officially-licensed products, including jerseys, training and lifestyle wear. As part of the partnership, Fanatics will exclusively manufacture Six Nations Rugby fan apparel and outerwear, as well as headwear for fans including branded caps and beanies.

Nikki Hughes, Head of Business Development and Partnerships at Six Nations Rugby, said: “The partnership with Fanatics, and the launch of our new online store, highlights the desire to enhance the experience for fans, at every touchpoint. Each year, more and more fans are engaging with our competitions, so to be able to now offer them the best official merchandise through a best-in-class eCommerce platform is something we are sure fans will welcome.”

Matthew Primack, SVP, International Business Affairs and Development, commented: “The Guinness Men’s Six Nations and TikTok Women’s Six Nations are among the most anticipated dates in the sporting calendar, holding a unique appeal for rugby fans, as well as sports fans more widely. We are excited to deliver a world-class retail experience for Six Nations fans looking to get behind their country at this year’s tournament. We are confident that fans will benefit from the overall retail experience on offer for many years to come.


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