Slapped wrist for Amazon negative option ruse


The Advertising Standards Authority has insisted that Amazon withdraws its misleading promotion for its Prime service which had been promoted as offering  as a free trial without drawing attention to the fact that consumers needed to cancel the service at the end of the 30 day trial or be locked into a £79 annual subscription.  The terms were embedded in very small print and not referenced in the main body of the promotion. 

Share

Twitter Facebook LinkedIn WhatsApp

Related News


Sign up to receive our newsletter