SleekFlow launches in the UK following $8m series A funding

SleekFlow launches in the UK following $8m series A funding

SleekFlow, a SaaS omnichannel social commerce platform, has launched its new UK operation following an $8m Series A funding round.

The company, which has over 5,000 clients globally, has appointed eCommerce industry specialist Craig Johnson as its UK sales director.

Craig Johnson

The latest funding round was led by New York-based venture capital firm Tiger Global Partners, whose notable investments include Facebook, Bytedance, UiPath, Toast, and Databricks, followed by Transcend Capital and AEF Greater Bay Area Fund, which is managed by Gobi Partners GBA.

The SleekFlow platform integrates over 2,500 tools and messaging channels, such as Official WhatsApp Business API, Facebook Messenger and Instagram Business, by utilising the smart routing and targeted automation campaigns to help businesses track and retain potential sales leads from both online and offline avenues. With the newly launched one-click checkout payment feature, businesses can now get paid in chat directly, developing a complete conversion funnel on social for boosting revenue and profits.

From its founding team of three, SleekFlow has now expanded to 60 team members across regions including the United Kingdom, Singapore, Malaysia, Taiwan, and Hong Kong. The brand has seen a valuation growth of 1200 per cent in the last 12 months and 500 per cent revenue growth. It aims to scale the business internationally, from countries across SEA and Europe.


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