Marks and Spencer is set to capitalise on the popularity of personalised gifts this festive season. It is launching 55 products that can be ordered online and custom-embroidered, including PJs, hoodies, cushions and Christmas stockings. Slick Stitch is providing the personalisation and direct despatch service for the retailer from its Wolverhampton factory.
Stephen Langford, director of eCommerce, M&S said: We know this year lots of customers will stick with the convenience of online shopping for their festive gifting, but also that they’re looking for presents that really show they care, something special and different”.
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