BigCommerce and Soletrader have announced that the global premium footwear and accessories retailer has launched its new headless and composable website on the BigCommerce platform.
Founded over 60 years ago, Soletrader is known for its curated branded collections, ranging from vintage classics to modern originals. The company has more than 28 brick-and-mortar stores and concessions across the UK, trading as Soletrader and Sole. Soletrader sells its collections of brands, including On, Veja, New Balance, Dr. Martens, Birkenstock, V.GAN, and many more, to its loyal customers globally.
“We had re-platformed our previous websites only three years ago, and they were very much still fit for purpose,“ said Marcel Bordon, CEO of Soletrader. But we decided to flex our in-house tech capabilities and re-platform again to position ourselves at the cutting edge of technology now and in the future. This is our commitment to continue innovating and evolving our technology to deliver an incredible experience for our customers and our brands.”
The new site takes advantage of BigCommerce’s open, flexible platform to underpin an innovative composable commerce storefront, leveraging Storyblok for content, search and merchandising from Algolia, marketing operations from Klaviyo and hosted on Next.js infrastructure from Vercel. BigCommerce partner Cygnet Digital, an award-winning agency specializing in headless commerce, oversaw project development in a dynamic partnership with Soletrader’s in-house team.
“We were thrilled to partner with Soletrader, BigCommerce and others on this transformative project,” said Peter Ross, managing director at Cygnet Digital. “We created a cutting-edge, headless eCommerce solution that not only meets Soletrader’s current needs but also sets them up for future success. The collaborative effort and innovative technology stack have resulted in a platform that truly elevates the customer experience.”
Soletrader’s website now presents customers with a stunning new UI/UX, designed in-house by the Soletrader team, delivering a unique and compelling brand story. Shoppers are experiencing blazing-fast page load speeds due to the Next.js frontend and React Server Components behind the scenes. They benefit from Soletrader’s optimized checkout and seamless Click & Collect – also known as Buy Online, Pick-up In Store (BOPIS) – process. With Multi-language and Multi-storefront channels enabled by Storyblok and BigCommerce, Soletrader integrated multiple eCommerce functionalities into a single store backend for more efficient management.
“Soletrader considers itself a technology company that sells shoes, and they’ve proven that with this new website that is both beautiful and well built,” said Mark Adams, senior vice president and general manager of EMEA at BigCommerce. “Leveraging key technologies from industry leaders such as Algolia, Klaviyo, Storyblok and Vercel, Soletrader is now ready to evolve quickly to stay ahead of the market.”
“By successfully implementing state-of-the-art solutions, our partner Cygnet Digital enabled Soletrader to deliver a seamless omnichannel experience,” said Barry D’Arcy, vice president of partners at Storyblok. “This project underscores our commitment to cultivating innovative partnerships that enhance customer engagement across all touchpoints, demonstrating our dedication to driving exceptional and consistent customer experiences.”
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