Sosandar has announced plans to expand into homewares and has signed a licensing agreement with NEXT.
This builds on the success of Sosandar’s clothing range sold through NEXT, with the new licensing deal leveraging NEXT’s sourcing expertise with design input from Sosandar. The range, which will include living room furniture and accessories, including sofas, accent chairs, rugs and lighting, will be sold online exclusively at NEXT.co.uk with launch anticipated in autumn 2025.
This licensing agreement forms part of Sosandar’s ongoing strategy to leverage its strong and growing brand awareness, with a focus on further broadening its reach and continuing to drive brand equity.
Ali Hall and Julie Lavington, Sosandar’s co-CEOs, said: “It is a proud moment for the Sosandar brand to be licensing through NEXT, a testament to the strength of what we have built.
“This is a fantastic opportunity to leverage our brand equity and extend the success Sosandar has had through third-party partnerships with little risk and no capital expenditure.
“We will combine NEXT’s specialist technical and sourcing skills with our design aesthetic and understanding of Sosandar customers to deliver an exciting and unique product range. Importantly, the homeware range will broaden our reach into new audiences and enable existing customers to deepen their affinity to our brand.”
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