Online running shoes specialists SportsShoes.com has acquired Podium 5K, a long-established running event organiser. As part of the acquisition the retailer has appointed the founder of Podium 5K, Chris Barnes, as its full time event organiser.
An attempt to break the British ten-mile record has been announced for March 4th in the first event under the new banner at which the current joint 10km British record holder Emile Cairess will attempt the record breaking run.
Chris Barnes said: “We’re very excited to become part of SportsShoes.com. The business has an excellent reputation within the running community ad is known for understanding exactly what runners want and need and also being a retailer that’s committed to continuous innovation.”
Sportshoes.com managing director Brett Bannister added: “What Chris has achieved is truly remarkable. We knew about Podium 5K and admired how rapidly it gained traction within the fast-running community. We like to do things differently at SportsShoes, so rather than simply become a Podium 5K sponsor, we saw an opportunity to welcome Chris into the business.”
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